The digital products I've crafted are used by millions of people every day.
I’ve worked at the forefront of the design industry for over 15 years; creating award-winning work, partnering with and shaping successful design teams, and crafting digital products and services for the likes of Google, Adidas, and M&C Saatchi.
recent
Datum
Head of Design
2024 - 26
M+C Saatchi
Lead UX/UI Designer
2023
StubHub
Product Designer
2023
Experian
Lead UX/UI Designer
2022
Nestlé
snr Product Designer
2021
Cookpad
snr Product Designer
2020
Caterpillar Inc
snr UX/UI Designer
2019
Dreams
UX/UI Designer
2018
HumanWorks
lead brand Designer
2017
cxpartners
head of design
2012 - 16
Block Interactive
creative director
2010 - 12
Omni
head of digital
2008 - 10
Pfizer
senior designer
2007
HermanMiller
designer
2004 - 07
GE
ecommerce analyst
2001 - 04
I’m based at Gather Round, Bristol, and work globally.
focus
I’ve always had a keen interest in the intersection of brand and usability - that is, the challenge of creating consistently charismatic brand experiences that are also a joy to use for customers. To this end I’ve spent a good portion of my career incorporating brand-aware workflows into design and product teams, and bring a business-aware mindset to every project I contribute to.
what i do
I work with startup founders, in-house product design teams, and design studios, on a global basis. My work tends to be focused in UX Design, UI Design, and Product Design (as detailed below), for desktop websites, mobile, PWAs, native apps, and increasingly for AI agents and tools.
skills
Research
Workshops
User Journeys
Testing
Usability Audits
Information Architecture
Prototyping
digital strategy
creative direction
brand identity
AI Tooling
Workshops
User Journeys
Testing
Usability Audits
Information Architecture
Prototyping
digital strategy
creative direction
brand identity
AI Tooling
UX for AI Agents
Interaction Design
Website Design
Design systems
UI motion design
Dashboards
Product Strategy
Backlog Management
Jira ticketing
Conversion optimisation
A/B testing
Interaction Design
Website Design
Design systems
UI motion design
Dashboards
Product Strategy
Backlog Management
Jira ticketing
Conversion optimisation
A/B testing
User Experience Design (UX)
I define the direction of digital projects utilising data and insights, put that into action with prototypes, and validate with user testing.
User Interface Design (UI)
I shape aesthetics, craft interactions, create design systems, produce suites of templates, and help with frontend implementation.
Product Design
I work with product teams in a focused, iterative manner, designing, validating and launching new products and features.
as featured in
I’ve written and contributed to articles and profiles in .net magazine, Creative Review, Smashing Magazine, Communication Arts, and Design Week.
sectors
Advertising
Artifical Intelligence
Automotive
B2B
Digital Marketing
Direct to consumer
E-commerce
Education
Fashion
Financial Services
Artifical Intelligence
Automotive
B2B
Digital Marketing
Direct to consumer
E-commerce
Education
Fashion
Financial Services
Fintech
Hospitality
Infrastructure
Marketplaces
Medical & Health
Public Sector
Retail
SaaS
Sport & Leisure
Travel
Hospitality
Infrastructure
Marketplaces
Medical & Health
Public Sector
Retail
SaaS
Sport & Leisure
Travel
other clients
